The End of Wrestling’s Worst Kept Secret
Chris “we’ll just have to wait and see what happens” Jericho and the WWE put an end to their ridiculous charade tonight on Raw with the much anticipated “second coming” of Y2J. “The sexy beast is back, baby, ” Jericho told a cheering and chanting arena. “Welcome to Raw … is … Jericho!”
While I don’t think we’ll see too many extreme moves from this ECW alum, there’s no doubt that he is a true master of in-ring showmanship. He immediately laid the groundwork for a feud with transitional champ Randy Orton by making fun of his “monotonous, robotic Randy Orton voice.” The audience went nuts. It’s been a long time since I’ve seen that kind of excitement in a WWE crowd - hopefully Jericho’s return will rejuvenate the brand.
Jericho is also a master of self-promotion and marketing. I’m betting he’ll see a nice boost in the sales of his book, A Lion’s Tale, in the coming weeks. And just in time for the holidays!
Good to have you back, Jericho.
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